GENDER FEATURES OF CHILDRENʼS ANIMATION AND EMERGING TRANSLATION CHALLENGES

Abstract

This article delves into the portrayal of gender roles in childrenʼs animation, specifically exploring the animated series «Smeshariki.» As a potent influence in shaping young minds, childrenʼs animation plays a crucial role in depicting gender features. The study employs a comprehensive approach, analyzing linguistic, visual, and behavioral elements within the series to unveil subtleties contributing to the formation of gender stereotypes in child viewers. Additionally, the article addresses the intricate challenges encountered in translating such content, using «Smeshariki» as a case study. The analysis encompasses translating gender-specific terms, adapting to cultural contexts, and preserving gender sensitivity in diverse linguistic and cultural settings. This study aims to provide a thorough analysis of the interplay between gender characteristics in childrenʼs animation, particularly in the context of «Smeshariki,» and the transformative processes involved in translation.