PRAGMALINGUISTIC ANALYSIS OF THE COMPONENTS OF ADVERTISING TEXTS
Keywords:
advertising, advertising text, components of advertising texts, pragmalinguistics.Abstract
The article discusses the components of advertising texts in the pragmalinguistic aspect, as well as various approaches to their description. The functions of the brand, title, slogan and name, their role in convincing potential buyers are described.
References
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Published
2023-07-08
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Scientific information
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