This study explores the role of cutting-edge approaches in language teaching within the digital era, focusing on personalized and adaptive learning technologies. With traditional language teaching methods evolving, the research examines how these digital tools can enhance language skills development compared to conventional methods. A survey of 13 Bachelor's degree students majoring in English philology was conducted to assess their perceptions of the effectiveness of personalized learning technologies. The results show that the majority of participants find these tools beneficial in accommodating individual learning styles and contributing positively to their language development. However, despite the positive perceptions, the study highlights challenges related to the occasional use of such technologies, suggesting that barriers such as limited familiarity or access need to be addressed. This research emphasizes the importance of blending traditional and digital learning approaches for maximizing educational outcomes in the digital age.
