Man always strives for innovation and creates innovation through his knowledge. The most basic and effective way to acquire new knowledge is reading. But did you know that there are ways of reading that you and I do not know about? Of course there is. But unfortunately, many people do not know about it. This article describes the reading process, a new approach to it - the concept of speed reading, and provides information on increasing the effectiveness of the reading process. In addition, some details about the importance of speed reading today are given.