ADVERTISING AS AN INDEPENDENT DISCOURSE IN LINGUISTICS РЕКЛАМА КАК

U Mahmudova

Scientific information

No. 4 (2020): Scientific journal of the Fergana State University

ADVERTISING AS AN INDEPENDENT DISCOURSE IN LINGUISTICS РЕКЛАМА КАК

U.Mahmudova^▸^▾

PDF (Uzbek)

Submitted: July 3, 2023
Published: 2023-07-05

Abstract

This article examines the nature of discourse of advertising in linguistics. This article focuses on the interaction of language with advertising, its image and layout, and examines advertising persuasive strategies. It discusses main interrelationship between culture and advertising discourse. This study is not meant to exhaust all the fields of the particular discourse and does not involve to all the problems it poses. This article aims at find the basic elements of the most influential discourse of the 21^st century advertising text.

References

Law of the Republic of Uzbekistan "On Advertising" Article 4
Словарь иностранных слов // Отв. ред. А.Г. Спиркин, И.А. Анчурин, Р.С. Карпинская и др. – М., 1987.
Edwards Ch. Mundy., Retail Advertising and Sales Promotion. – N.Y., 1981
Котлер Ф., Основы маркетинга. – М., 2001.
Vestergaard T., Schröder K. The Language of Advertising / Blackwell Publishers Ltd., 1985.]
Goddard, A. (1998). The language of advertising. London & New York . Routledge.
Cook, G. Discourse of advertising. London and New York: Routledge. (1992).
Rakhimov G., The English language in Uzbekistan (Sociolinguistic and pragmatic aspects) Tashkent 2018.
Гальперин И.Р., Текст как объект лингвистического исследования. М.: Наука, 1981. 139 с.12,
Кибрик А.Е., Очерки по общим и прикладным вопросам языкознания. Гл. 19. Эскиз лингвистической модели текстообразования. – М., 1992. – С. 287–301.
Cook, G. Discourse of advertising. London and New York: Routledge. (1992)., p-6

[1] Law of the Republic of Uzbekistan "On Advertising" Article 4

[2] Словарь иностранных слов // Отв. ред. А.Г. Спиркин, И.А. Анчурин, Р.С. Карпинская и др. – М., 1987.

[3] Edwards Ch. Mundy., Retail Advertising and Sales Promotion. – N.Y., 1981

[4] Котлер Ф., Основы маркетинга. – М., 2001.

[5] Vestergaard T., Schröder K. The Language of Advertising / Blackwell Publishers Ltd., 1985.]

[6] Goddard, A. (1998). The language of advertising. London & New York . Routledge.

[7] Cook, G. Discourse of advertising. London and New York: Routledge. (1992).

[8] Rakhimov G., The English language in Uzbekistan (Sociolinguistic and pragmatic aspects) Tashkent 2018.

[9] Гальперин И.Р., Текст как объект лингвистического исследования. М.: Наука, 1981. 139 с.12,

[10] Кибрик А.Е., Очерки по общим и прикладным вопросам языкознания. Гл. 19. Эскиз лингвистической модели текстообразования. – М., 1992. – С. 287–301.

[11] Cook, G. Discourse of advertising. London and New York: Routledge. (1992)., p-6