
In this article, neologisms as a unit of analysis from a large corpus and their linguistic features are studied. Our investigation describes our scientific observations carried out within the project (2024-2025) called "Creation of the atamacom.uz software platform and mobile applications that automatically provide the Uzbek alternative of new words and terms based on artificial intelligence" (2024-2025). According to this, the fact that neologisms entering various areas of our society under the influence of the English language are actively entering the vocabulary of our language, especially in the example of brand names, advertising slogans, clothing, food, science and technology concepts.