GRAMMATIK KOMPRESSIYA ORQALI YANGILIKLAR SARLAVHALARINI OPTIMALLASHTIRISH. STRATEGIYALARNI O‘RGANISH VA AUDITORIYANI JALB QILISH.

Fazilat Turg'unova

Linguistics

No. 6 (2024): Scientific journal of the Fergana State University (Social humanities sciences)

OPTIMIZING NEWS HEADLINES THROUGH GRAMMATICAL COMPRESSION. A STUDY OF STRATEGIES AND AUDIENCE ENGAGEMENT.

Fazilat Turg'unova^▸^▾

PDF (Uzbek)

Submitted: October 7, 2024
Published: 2025-01-24

Abstract

Abstract: News headlines are pivotal in capturing reader attention and shaping initial perceptions in a digital age marked by rapid information consumption. This study investigates the role of grammatical compression in optimizing news headlines, focusing on how various strategies impact audience engagement and comprehension. Grammatical compression, involving the deliberate omission of linguistic elements to achieve brevity, enhances attention-grabbing potential but may compromise clarity. Utilizing a mixed-methods approach, this research combines quantitative content analysis and qualitative discourse analysis to evaluate the prevalence and effects of different compression strategies. Findings reveal a trade-off between brevity and readability, with compressed headlines often exhibiting lower clarity and increased cognitive load. The study underscores the importance of balancing compression with clarity to maximize both engagement and comprehension, offering insights into optimizing headline construction in the evolving digital media landscape.

References

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[1] Ergashev, A. Linguistic strategies in the compression of Uzbek news headlines. Uzbekistan Journal of Language Studies, 2018. 45-58 p.

[2] Caple, H., & Bednarek, M. Journalism Ethics and the Construction of News Headlines. Journalism Studies, 2016. 487-501 p.

[3] Cotter, C. News Talk: Investigating the Language of Journalism. Cambridge University Press. 2010.

[4] Fairclough, N. Media Discourse. Edward Arnold. 1995.

[5] Reah, D. The Language of Newspapers: Socio-Historical Perspectives. Routledge. 2002.

[6] Van Dijk, T. A. News as Discourse. Lawrence Erlbaum Associates. 1988.

[7] Тургунова, Ф. (2023). PRAGMALINGVISTIKA NUQTAI NAZARIDAN SARLAVHA FUNKTSIYALARI. Ижтимоий-гуманитар фанларнинг долзарб муаммолари/Актуальные проблемы социально-гуманитарных наук/Actual Problems of Humanities and Social Sciences, 3(6), 192-197.

[8] Bell, A. The Language of News Media. Blackwell Publishing. 1991.

[9] Tursunov, M. The effect of grammatical compression on audience engagement in Uzbek media. Central Asian Media Studies Review, 2020-5(2), 121-134 p.