sg

Linguistics

No. 1 (2022): Scientific journal of the Fergana State University

EXPRESSION OF THE UZBEK NATIONAL WORD GAMES IN ADVERTISING TEXTS

Submitted
July 11, 2023
Published
2023-07-11

Abstract

In this article, the Uzbek national word games, their types and their specific features are analyzed by the example of advertising text. The manifestation of word games on language levels is explained by linguistic evidence that its types, such as "phonostilistic game", "Phonographic game", "lexical-semantic game", "morphological game", "syntactic game" are the main stylistic figura that forms the advertising text.

References

  1. Sannikov V.Z. Russkiy yazik v zerkale yazikovoy igri. 2-oe izd., ispr. i dop. M., 2002 g. str. 23// Sannikov V.Z. Russian language in the mirror of the language game. 2nd ed., rev. and additional M., 2002 p. 23//
  2. Dosmatov H. ABOUT SOME FEATURES OF UZBEK JOKES - Konferensii, 2020 - journals.e-science.uz
  3. Dusmatov, Kh. (2017). About the Art of Askiya. ANGLISTICUM. Journal of the AssociationInstitute for English Language and American Studies, 5-tom, 12-son, pp. 32-38.
  4. Dusmatov, H. (2021). Linguistic phenomena associated with word games. ISJ Theoretical & Applied Science, 05 (97), 108-111.
  5. Dusmatov, H. (2021). Uzbek national word games. ISJ Theoretical & Applied Science, 06 (98), 538-542.
  6. Dusmatov, X. (2015). Askiya matnining lingvostilistikasi. Monografiya. (p.224). Toshkent: Fan.// Dusmatov, X. (2015). Linguistic stylistics of the Askiya text. Monograph. (p.224). Tashkent: Fan.
  7. Zokirov, M. T. (2021). About the interrelationships of linguistics and psychology. ISJ Theoretical & Applied Science, 04 (96), 422-425.
  8. Vakhobovna, A. Z. ., & Xayrulloyevich, F. X. . (2022). About Borrowing Phrazeological Units and their Study in Uzbek Language. International Journal of Culture and Modernity, 14, 61–67.
  9. Zokirov, M. T. (2021). Mastery of using taboos and euphemisms by Abdullah Qadiri. ISJ Theoretical & Applied Science, 05 (97), 112-115.
  10. Umarova, N. R., Zokirov, M. T., Dusmatov, X. X., Amonov, M. U., & Mamajonov, M. Y. (2020). Frame Structure Of The Concept “Gold” In Navoi's Poem “Iskander's Wall”. Psychology and Education Journal, 57(8), 542-547.
  11. Khayitbaevich, D. K. (2016). About the Art of Askiya. Anglisticum Journal (AJ), 5(12), 32-38.
  12. Dusmatov X.X. Ob uzbekskom iskusstve igri slov // Put nauki. 2017. № 3 (37). S. 89-92.// Dusmatov X.X. On the Uzbek art of playing words // Put nauki. 2017. № 3 (37). S. 89-92.//
  13. Mamajonov, M. Y. (2021). On the communicative and functional properties of
  14. anthroponyms in dialogical discurse. ISJ Theoretical & Applied Science, 06 (98), 534-537.
  15. Mamajonov, M. Y. (2021). Anthroponyms in folklore and their ethnocultural features. ISJ Theoretical & Applied Science, 06 (98), 553-555.