THE IMPORTANCE OF "FACE" PHENOMENON IN UZBEK AND ENGLISH COMMUNICATION

Annotatsiya

The article explores the significance of the "face" phenomenon in communication within Uzbek and English contexts. "Face" refers to the social value individuals claim during interactions, influencing how they express themselves and navigate social dynamics. Utilizing qualitative methods, the research synthesizes existing literature on pragmatics and cultural communication theories, highlighting key differences between the two cultures. In Uzbek communication, politeness strategies, collectivism, and contextual awareness play crucial roles, emphasizing indirect expressions and group cohesion. Conversely, English communication favors directness, individualism, and cultural variability, often prioritizing clarity and assertiveness. The findings underscore the necessity for both Uzbek and English speakers to understand and adapt to each other’s cultural norms regarding face management. By fostering flexibility in communication styles and building rapport, effective cross-cultural interactions can be achieved, enhancing mutual understanding and collaboration.