SOCIAL AND CULTURAL MARKETING IN THE DEVELOPMENT OF FAMILY LEISURE CULTURE
Keywords:
social and cultural marketing, family leisure culture, digital environment, culture, art, cultural leisure, creativity, leisure, modern, analysis.Abstract
The article examines the concept, essence and specifics of marketing in the socio-cultural sphere. The authors cite the main trends of the digital world, which have a significant impact on the role of socio-cultural marketing in the development of family leisure in Uzbekistan. It studies foreign methods and offers suggestions for their implementation in our country. It also analyzes the issues of marketing and raising the spiritual and cultural level of the public through the provision of modern creative services in the field of culture and arts. The article provides analytical conclusions on the prospects of the social and cultural market in the development of family recreation.
References
Досуг семьи URL: https://wciom.ru/tematicheskii-katalog/rest-reisure (дата обращения: 21.04.2021). (Family Leisure URL: https://wciom.ru/tematicheskii-katalog/rest-reisure (accessed: 04/21/2021).
Котлер, Ф. Все билеты проданы. Стратегии маркетинга исполнительских искусств // – М.: Классика-XXI. – 2004. 510 с. (Kotler, F. All tickets are sold out. Strategies of marketing of performing arts // – M.: Classics-XXI. – 2004. 510 p.).
Котлер, Ф. Основы маркетинга. – М: Академия/ – 2013. 656 с. (Kotler, F. Fundamentals of marketing. - M: Academy/ – 2013. 656 p.).
Маркетинг культуры: три – коротких кейса URL: https://vc.ru/marketing/172619-marketing-kultury-tri-korotkih-keysa (дата обращения: 3.05.2021). (1. Culture Marketing: Three – short URL cases: https://vc.ru/marketing/172619-marketing-kultury-tri-korotkih-keysa (accessed: 3.05.2021).
Новаторов В. Маркетинг в социально-культурной сфере // Культура и образование: научно-информационный журнал вузов культуры и искусств. 2015. №1 (16). URL: https://cyberleninka.ru/article/n/marketing-v-sotsialno-kulturnoy-sfere (дата обращения: 09.03.2021). (Novatorov V. Marketing in the socio-cultural sphere // Culture and education: scientific and informational journal of universities of culture and arts. 2015. No. 1 (16). URL: https://cyberleninka.ru/article/n/marketing-v-sotsialno-kulturnoy-sfere (accessed: 09.03.2021).
Семья, друзья и безопасность. ВЦИОМ. URL: https://old.wciom.ru/index.php?id=236&uid=10688 (дата обращения: 09.03.2021). (Family, friends and security. VTSIOM. URL: https://old.wciom.ru/index.php?id=236&uid=10688 (accessed: 09.03.2021).
Юлдашева М.Б. Размышления о развитии сферы культуры и досуга в эпоху цифровизации// Talqin va tadqiqotlar ilmiy-uslubiy jurnal. 2022. ww.talqinvatadqiqotlar.uz. (Yuldasheva M.B. Reflections on the development of culture and leisure in the era of digitalization// Talqin va tadqiqotlar ilmiy-uslubiy jurnal. 2022. ww.talqinvatadqiqotlar.uz
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Fergana State University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.